As consumers evolve their relationship with technology, their expectations around how they can communicate with the businesses they are engaged with also changes. A survey by Tidio showed 88% of web users chatted with chatbots in 2022 and 7 out of 10 found the experience to be positive [1]. PremFina’s chatbot, Fina, is changing the way our customers interact with us by providing a human-like experience through artificial intelligence (AI).  AI is used to match customer questions with relevant answers. This means that they don’t have to spend time searching through thousands of pages of content to find an answer; Fina will do it for them!

The Fina chatbot is available 24/7 on our Help Centre, so customers can get answers to their questions any time of the day or night. It can handle all types of enquiries and is constantly improving as we learn more about our customers’ needs.

Additionally, it’s an innovative way to interact with customers – providing instant access to the information they need, when they need it – whether it’s during business hours or after hours.

We’re proud to be revolutionising insurance payments and continually supporting brokers and their customers in all that we do.


[1] Tidio:

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